Guidelines for dealing with cookies and personal data

When visiting the BORNHOLMTOURS website you agree to this Cookie- and Privacy Policy.

What are cookies?

The first time you visit the BORNHOLMTOURS website you will automatically receive one or more cookies. You also receives cookies when you conduct searches or visit the different subpages on our website. A cookie is a small text file stored in your browser (e.g. Internet Explorer, Firefox, Chrome, Safari, etc.) that registers you as a unique user. Cookies make it easier to use the Internet because you do not constantly have to start over. The website can thus use a cookie to remember information about your preferences.

What do we use cookies for?

Cookies tell BORNHOLMTOURS about your visit and your behaviour on our website and other digital platforms.

To determine who is visiting BORNHOLMTOURS’ website, we use cookies to get demographic and user-related statistics. We collect information about when and for how long you visit our website, register which and how many sections, articles, and other products you visit and if your computer has visited us before, through what browser and operating system, your IP number, which ads you see and so on. In this way we make to ensure that you don’t end up seeing the same banner ads again and again, but instead will be offered adverts that may be of interest to you. With your permission, we use the collected information to target direct marketing at you.

These cookies are called first-party cookies and are initiated by BORNHOLMTOURS.

How long do we use cookies?

The cookies sent to you will be stored on your data equipment in a variable number of months, counting from the last time you visited BORNHOLMTOURS website. Each time you revisit our website, the period is extended. The cookies are automatically deleted on expiration. Below you can read about how to delete cookies.

How do you avoid cookies?

If you do not wish to receive cookies, you can block all cookies, delete existing cookies from your hard drive or receive a warning before a cookie is stored.

How to delete or block cookies

Delete cookies in Microsoft Internet Explorer
Delete cookies on Mozilla Firefox browser
Delete cookies on Google Chrome browser
Delete cookies in Safari browser
Delete cookies in Opera browser
Delete Flash Cookies: (for all browsers)
Delete cookies on iPad, iPhone, iPod touch
Delete cookies on Android phones
How to delete cookies from Windows Phone 7


You can always use the help function in your browser to get more information about cookie settings. This can be done by pressing "F1" on your PC. Search for "cookies".

Private Browsing is perhaps a better solution?

When you delete your cookies, you lose valuable information and make your movements on the Internet unnecessarily cumbersome. Some choose to delete cookies to clear their search history or hide what websites they have visited.
It's actually easier to simply switch to Private Browsing and preserve the benefits of cookies, which ensure that your preferences are remembered from time to time.

How to do it:
Private browsing in Microsoft Internet Explorer (Ctrl + Shift + P)
Private browsing in Firefox (Ctrl + Shift + P)
Private Browsing in Safari on iPhone, iPad, or iPod touch
Private browsing in Chrome (Ctrl + Shift + N)
Private browsing in Opera


You can always use the help function in your browser to get more information about cookie settings. Pressing “F1” on your PC does this. Search for "cookies".

Cookies from our partners

BORNHOLMTOURS has a number of partners who also set up cookies – so called third-party cookies.
These may be from our advertisers, media agencies, ad networks and other services (e.g. Facebook).

The purpose of these cookies is to ensure the delivery of targeted online ads, as well as make it possible to log in and share such articles on partners' websites. In surveys, analyses and the like cookies are installed in order to record your responses and thus avoid that you get the same questionnaire several times.

Cookies from Google

BORNHOLMTOURS uses cookies from Google. The analysis is performed in strict compliance with personal legal regulation.
The purpose of these cookies is to generate statistical information about the entire Internet user group and make it possible to determine for example which websites are the most popular in the different demographic groups (e.g. women and men). The information is presented to third parties only in aggregated form.

The information is disclosed to third parties, including BORNHOLMTOURS partners, in anonymous form with the purpose of target marketing and improve understanding of users on the individual websites and the Danish market in general. Information is communicated to other third parties only if law requires this.

Decline to be included in Google Analytics

Personal information

BORNHOLMTOURS asks for your personal and user-related information when you purchase travel on our site or sign up for newsletters, competitions, etc. It is primarily information such as name, address, zip code, email, phone number, age and sex, but can also be information about interests, knowledge of the Internet and so on. In connection with the purchase or signing up for a service, we require the information clearly marked on the form. Submission of other information in connection with the purchase or in signing up for a service is voluntary.

How long do we keep personal information?

When you purchase services on a website, we need your personal data as evidence until the service is paid for and delivered, any cooling-off period has expired and the deadline for payments has expired. After that the data is archived. Three years after filing, we delete all personal data held by BORNHOLMTOURS.
If you sign up newsletters and competitions, etc., or have you also given consent to us using your details for marketing purposes, your information is stored no longer than three years after you have unsubscribed from the service.

How do we use personal information?

The personal information we collect about you when you for instance create a profile on one of BORNHOLMTOURS digital platforms is mainly used to complete the purchase or service for which the information collected in connection with. The information is also used by BORNHOLMTOURS and partners to gain greater knowledge about you. Use may include studies and analysis aimed at improving our products, services and technologies, and also displaying content and advertising that can then be customized to suit your interests and hobbies.

The information will not be disclosed to third parties unless you give acceptance to do so, or in the exceptions where the Personal Data Protection Act exceptionally allows disclosure of general customer information.

If you have consented to receive direct marketing news and offers, etc., we can also use the information collected to target marketing by phone, letters or electronic media.

Remember that any information you provide - including personally identifiable information - in a public forum such as an online discussion, is not covered by this Privacy Policy and may be seen by third parties unrelated to BORNHOLMTOURS. We therefore recommend that you carefully consider what information you provide in connection with the use of these.

Comparison of data

When you create a profile on the BORNHOLMTOURS website or any other digital platforms, or give us permission, we may contact you about news and offers by phone, letter or electronic media (e-mail, SMS, MMS, video messages, pop-ups, etc). We compare the information you enter in your profile with information collected through cookies to target information and offers for you. BORNHOLMTOURS use cookies to collect information about your behaviour on websites and other digital platforms associated with BORNHOLMTOURS and partners.

Protection of personal data

According to the Personal Data Protection Act, personal information is kept secure and confidential. We store the personal information you provide on computer systems with limited access, which are located in controlled facilities, and our security is checked regularly to determine whether our user information is handled securely, and always bearing in mind your rights as a user.
We cannot guarantee 100% security for data transmissions over the Internet. This means that there is a risk that unauthorized persons gain access to information when data is sent and stored electronically. Beware that you provide your personal information at your own risk.


If you want access to the information recorded about you by BORNHOLMTOURS, please contact In the case of falsely registered data, or other objections, please contact the same place. You have the option of gaining insight into the information registered about you, and you can object to registration under the provisions of the Personal Data Protection Act.